10 AI News Investors Probably Missed

6. PROS Holdings, Inc. (NYSE:PRO)

Number of Hedge Fund Holders: 25

PROS Holdings, Inc. (NYSE:PRO) offers software solutions to optimize sales, pricing, and customer experiences across various industries.

On January 28, It was announced that PROS Holdings (NYSE:PRO) and Lufthansa Group strengthened their long-term collaboration as Lufthansa Group has expanded its use of PROS’ AI-driven pricing solutions by adopting Dynamic Ancillary Pricing alongside Request-Specific Pricing. The technologies allow Lufthansa to optimize pricing in real time by considering trip details, market conditions, and customer preferences, improving both traveler experience and revenue potential. The group has used PROS Request-Specific Pricing since 2022 to deliver personalized offers, while the new Dynamic Ancillary Pricing adjusts the cost of additional services dynamically.