Jim McCann: Thanks Alex. I think the last thing you said is absolutely the case that is going to be table stakes. And we’ve been saying in these forums for a couple of years now. So it’s something we’re working toward and we’re looking forward to more of that topline to give a little color on what the impact of the costs are for us. But the unique model that we’ve become, it gives us a real leg up there. And in particular time if you would talk about what we’re doing now with other products across our portfolio and putting them in the same day program. What we’re seeing it’s very early stages but at the same day is as you say Alex increasingly table stakes and we think we’re particularly well positioned to serve our customer better and benefit our community particularly our last mile fulfillment which is anchored by our BloomNet network. Tom?
Tom Hartnett: Good morning Alex. So, on this obviously same-day is something we’ve been at a long time and we are very involved just in our floral with our floral partners in helping them manage delivery costs. So that’s something we’re right all the time for same day. So, we’re leveraging a lot of that learning as we move further and further into other gifting items that we can push into the local markets. And so we’ve seen success in our early success with Cheryl’s Cookies. We’ve had confection products with the Shari’s Berries brand where we’ve been able to bundle those products or our obviously our Shari’s Berries products, our Fruit Bouquets products. And so we have a pretty wide swath of products. There will always be different economics based upon the speed in which a customer chooses to have to get delivery.
Obviously, if somebody wants something in two weeks, we probably can be more economical in the way we provide that item to the customer and how we ship it then than that same day. We think of that as we continue to grow our volume and we learn into the better ways of for deploying product and really about those rings of fulfillment, et cetera, we can leverage our of our network that much greater.
Alex Fuhrman: Okay. Thank you so much both of you. Really appreciate the thorough answer there.
Operator: Our next question comes from Linda Bolton Weiser with D.A. Davidson. Please go ahead.
Linda Bolton Weiser: Yes hi. So, I was wondering about you mentioned the on the wholesale side that some retailers you pulled back a little bit on ordering for Easter. I’m just curious if you’re getting any early read about what retailers are thinking for Christmas? And going along with that I know that the club programs are kind of an important part of things. Do you anticipate a decline in sort of your sales from those club programs this Christmas? Thanks.
Jim McCann: Hi Linda, how are you? The answer to your question the wholesale is a piece of our business that gives us an excuse and coverage for infrastructure. So it’s not something we wanted to do well and do better but it’s not something we’re going to be very reliant on other lender and help us offset the operating expenses that we have with or without it. So, it’s only important in that respect. What we saw last year is it sell-throughs during the Christmas holiday in calendar 2022 weren’t as strong as the big boxes were hoping for. So, they cut back dramatically on their on their buy for calendar 2023 holiday period. So, that was something we had as a headwind going into this that we knew about because as you indicated in your question we have a good line of sight as to what that would look like several months out before the holiday season.
And then Easter was a complication because we had a good Easter a year ago. And then this Easter the big box guys I think because Easter moved up and that always has a depressing impact on sales where Easter was earlier cycle tends to sneak up on people they cut way back on the eStore. So, we knew that coming in. And answer to the most of the important underlying question about you asked I’ll ask Bill to talk about what line of sight that we have for this year and for the continuation and the ask our question to be a headwind for us.
Bill Shea: Yes. So, Linda as we talked about at the end of the second quarter, we took about a $20 million reduction in those big box wholesale orders on backend into about $10 million hit this year because of the reduction in Easter. We do have some line of sight into holiday next year and orders will be up next year. So, it will not be a headwind. It will be a tailwind. Those orders have not been finalized yet, so to the extent of the increase that we’ll get next year, we don’t have that locked in yet but it will be a tailwind not a headwind.
Jim McCann: But we don’t anticipate getting back to its high of the pandemic time.
Bill Shea: Right. No, we expect it to be up but not to — not to recapture maybe the — fully recover from the high.
Linda Bolton Weiser: Yes. Okay. Thanks. And then and on the personalization side, I was wondering given your commentary about the bifurcated consumer high versus low on is there a big difference between P Mall and I think the other line I think it’s called Things Remembered or something like that. Is there has there been a big difference in the performance of those two lines? And can you, kind of, comment on how that area is doing in general? Thanks.
Jim McCann: Good insights there, Linda of course, but I have Tom to give you color. I think the answer is yes, but Tom?
Tom Hartnett: I think that is true, Linda. As the personalization of small business that tends to have a consumer with a lower household income. We have seen a little bit more of the impact there on that personalization business some, but on I’d say right now because Things Remembered is still so new, if you remember we acquired that a year back and it was just the IP. And we’re just starting to get our sea line under us. We have — but we have seen growth in that we’re very pleased with there and that is appealing to a different demographic. And we see a pretty big delta in average — our AOV for Things Remember.
Jim McCann: S we’re very, very pleased with how Things Remembered is getting started. It takes a couple of years to get your legs on this concept on that business. Because you have to select inventory, manufactured, imported get it into stock. So it will take us through next holiday season to really get a feel how it’s going. But we’re really pleased with how it’s doing coming out of the gate. Tom what does that business — what is the big selling item we have is Things Remembered.
Tom Hartnett: It’s a Hero [indiscernible] 1 base that sells very well at $180 for example.
Jim McCann: It’s a beautiful item but that’s a strong seller for us and continues to gain strength. And that’s $180 ticket. So I think that goes to the heart of your question, Linda.
