1-800-FLOWERS.COM, Inc. (NASDAQ:FLWS) Q3 2023 Earnings Call Transcript May 11, 2023
1-800-FLOWERS.COM, Inc. beats earnings expectations. Reported EPS is $-0.27, expectations were $-0.36.
Operator: Good day, and welcome to the 1-800-FLOWERS.COM Third Quarter 2023 Results Conference Call. All participants will be in a listen-only mode. After today’s presentation, there will be an opportunity to ask questions. . Please note today’s event is being recorded. I would now like to turn the conference over to Andy Milevoj, Senior Vice President of Investor Relations. Please go ahead.
Andy Milevoj: Good morning, and welcome to our fiscal 2023 third quarter earnings call. Joining us today are Chris McCann, CEO; Tom Hartnett, President; and Bill Shea, CFO. Before we begin the call, I’d like to remind you that some of the statements we make on today’s call are covered by the Safe Harbor disclaimer contained in our press release and public documents. During this call, we will make forward-looking statements with predictions, projections and other statements about future events. These statements are based on current expectations and assumptions that are subject to risks and uncertainties, including those contained in our press release and public filings with the Securities and Exchange Commission. The company disclaims any obligation to update any of the forward-looking statements that may be made or discussed during this call.
Additionally, we will discuss certain supplemental financial measures that were not prepared in accordance with GAAP. Reconciliations of these non-GAAP financial measures to the most directly comparable GAAP measures can be found in the tables of our earnings release. And now, I’ll turn the call over to Chris McCann.
Chris McCann: Thank you, everyone, and good morning. Our third quarter performance reflects a continuation of the three trends that we’ve experienced throughout this fiscal year. One, we continue to see a cautious consumer that’s facing a number of macroeconomic pressures, including ongoing inflationary pressures, rising interest rates, and of course fears of a recession. In response, consumers continue to moderate their spending on discretionary items, and in our case, everyday gifting occasions. It’s important to note that consumer behavior remains complex in the current environment. Consumers remain pressured by higher prices on non-discretionary items. They continue to increase their spending on post pandemic travel and experiences while reducing their spending in other discretionary areas.
Our approach is to ensure that we have many options and key price points across our brands to maximize conversion and customer value, no matter the occasion or budget. Second, our gross margin continues to gradually improve, with our third quarter margin benefiting from our strategic pricing initiatives, and lower ocean freight cost. And three, we are managing the business well in this environment. As a company we have and we will continue to focus our efforts on being strong stewards of our shareholder’s capital. We continue to invest in developing stronger customer relationships and in the long term growth of our business, while simultaneously identifying opportunities to operate more efficiently. As a result of our expense optimization efforts, we were able to improve our adjusted EBITDA performance despite the softer top line.
Now let’s take a closer look at our third quarter. Anticipating this year’s demand compression into a couple of days for the Valentine’s Day holiday, our team was well prepared to manage the last minute surge in demand with a variety of product offerings. In addition to our traditional floral offerings, Valentine’s Day, customers gravitated towards our one of a kind gifts that only we can offer through our family and friends. Popular bundles included flowers and Shari’s Berries were sold out early. Our confection bundles that paired Cheesecake Bites with Cake Pops, Floral paired with confections, and our newest pairing, Sheri’s berries with Harry && David wine. We will be leaning further into these pairings for Mother’s Day, as we think they are truly special gifts to celebrate moms and recognize all the hard work they do every day.
Bundles help increase our price points and provide customers with great value. We continue to see our customers trade up in price points to unlock that additional value, with our AOV increasing 3.8% over last year. Diving deeper into our food businesses, Sheri’s Berries were a popular choice and had a strong performance for Valentine’s Day. Their offerings resonated with our customers and provided a great gifting option for our value oriented customers. Going from February into March, we focused on continuing that momentum by creating additional holiday related celebratory moments. A great example of this was the success we had at Cheryl’s for St. Patrick’s Day with its Shamrock frosted cookies. And once again, we use the power of our portfolio to offer customers a great St. Patrick’s Day assortment that consisted of items from several of our brands, leading to a double digit increase in bundled sales.
As we look ahead to the balance of our fiscal year, we expect consumer discretionary spending to remain challenged. We have begun to benefit from lower ocean freight costs and expect to see continued gross margin improvement during the fourth quarter and into our next fiscal year. Over time, we expect our Food Group margins to recover as we benefit from our automation initiatives and as commodity costs decline. And as Bill will discuss in further detail, we are being prudent with our promotional and advertising expenses as well as our labor costs. As we look beyond the current horizon, we remain very optimistic about our long-term prospects. We expect to emerge from the post-pandemic downturn as a stronger company, and we continue to see tremendous opportunities to grow our business both organically and through strategic acquisitions.
Recent examples of our initiatives to support organic growth include expanding the Cheryl’s Cookies brand into cupcakes, which builds on the brand’s equity and expands our product line. The introduction of our gifts and more online marketplace which features curated items from local sellers across more than 15 new categories, including home decor, SPA gifts and party baskets. And we relaunched our Smile Farms collection with an expanded assortment of everyday gifting products. We have also been big believers in testing and adopting emerging technologies that enhance our platform and the customer experience. With the emergence of generative AI capabilities, we moved quickly to create a fun and playful way to intertwine the emerging AI technology with our gift-giving experience.
Just in time for Mother’s Day, we launched the 1-800-Flowers Mom Verse. Now Mom Verse is an AI composer, powered by ChatGPT that enables customers to create original one-of-a-kind verses, including personalized poems and songs for their moms. We’ve seen our customers engage have fun and create some great poems and lyrics to their special moms. We plan to further leverage this technology to empower our customers to use AI to help them create thoughtful nodes for the recipients across our gift-giving platform. In addition to our organic efforts, as many of you know, we also believe in further fueling our growth through acquisitions. In January, we announced the acquisition of the Things Remembered brand. We have spent the last few months developing a new Things Remembered website on our e-commerce platform and recently launched that site in mid-April.
I encourage you all to visit it. This was a perfect example of a tuck-in acquisition whose brand will benefit from our e-commerce platform and will enable us to further expand our leadership position and product offerings in the personalization category and the B2B gifting space. To further bolster our B2B gifting capabilities, we more recently completed the acquisition of Smart Gift, a leading technology platform that facilitates easy and thoughtful gifting and recognition experiences. Corporate gifting represents less than 10% of our total sales today, and we believe there is a significant opportunity for us to grow our B2B sales. We plan to leverage Smart Gift’s technology platform to accomplish this. Their platform provides innovative, thoughtful and convenient gift-giving experiences, allowing users to send, track and to manage gifts and recognition campaigns from employees and clients quickly and efficiently.
This is a great example of how we are investing in our technology platform to expand and innovate our gifting capabilities. We are offering more ways to build and maintain meaningful relationships celebrate important milestones and create even more impact all through the power of gifting. Before I turn it over to Bill for the financial review, I wanted to highlight something that is new and dear to us. March was developmental disabilities awareness month, and it provides an opportunity to show allieship for people in the disabled community. And for us, it’s an opportunity to share how proud we are to support Smile Farms, our signature philanthropic partner. The mission of Smile Farms is to create meaningful work opportunities for people with disabilities in agriculture and hospitality.
Their work generates purpose and pride, enhances life skills and fosters socialization. This year, we relaunched and expanded Smile Farms collection that features an assortment of everyday gifting products. Smile Farms is working every day to shape a better future where people with special needs are valued for their real contributions they make in their workplaces and communities, and we are extremely proud to work closely with them. Now let me turn the call over to Bill for his financial review.
William Shea: Thank you, Chris. Before I get into the results of the quarter, I want to address the impairment charge we took on the Food Group’s goodwill and intangible assets. As many of you know, accounting standards require us to periodically review the value of goodwill and intangible assets. Over the past 1.5 years, our Food Group gross margins have been challenged by unprecedented headwinds, including the availability and cost of labor, historically high commodity costs high ocean and outbound transportation costs, our promotional environment and inventory challenges. While we have addressed several of these factors and a number of these matters are improving based on macro trends, the reality is that gross margins in this segment have not improved at the pace we had originally anticipated.
This factor as well as the ongoing macro environment and its impact on the consumer required us to reevaluate the value of the intangibles on our balance sheet, and we recorded a $64 million pretax non-cash charge in the quarter. The last time we took a charge of this nature was 14 years ago in 2009. We expect our Food Group gross margins to improve going forward, both in the short term and the long term. To that point, we’ve already seen ocean freight return to pre-pandemic levels. Labor is now available and rates have stabilized and certain commodity costs have come off their highs, including fuel, eggs and butter. With that, we’ll turn to our financial review. Our third quarter revenues declined 11.1% as compared to a year ago as consumers continued to be pressured by several macroeconomic challenges, and, in turn, moderated their spending.
Despite the top line pressure, our third quarter adjusted EBITDA loss improved to $5.5 million as compared with an adjusted EBITDA loss of $12 million a year ago, benefiting from higher gross margins and our efforts to operate more efficiently. Our gross margins improved 80 basis points from 32.8% to 33.6%, led by our Consumer Floral and Gifts and BloomNet segments. Our margins improved on our strategic pricing initiatives, combined with lower ocean freight costs. And as Chris highlighted earlier, our entire company is focused on expense optimization efforts, which enabled us to reduce operating expenses. Operating expenses, excluding the impairment charge, stock-based compensation, appreciation or depreciation of investments in the company’s non-qualified compensation plan and the costs associated with a legal settlement in the prior year period were 38.1% of total sales or flat with the prior year period as lower advertising and labor costs were offset by higher depreciation and amortization due to our capital investments in technology and automation.
On a dollar basis, excluding the aforementioned items, we reduced adjusted operating expenses by $19.5 million. Excluding depreciation and amortization, our operating expense ratio improved 40 basis points. And as a reminder, this was on lower revenue base. Net loss for the quarter was $71 million or $1.10 per share, which includes an after-tax non-cash goodwill and intangible asset impairment charge of $53.1 million or $0.82 per share. The adjusted net loss was $17.8 million or $0.27 per share compared with an adjusted net loss of $21 million or $0.32 a share in the prior year period. Now let’s review our segment results. Our Gourmet Food and Gift Baskets segment, revenues decreased 11.7% to $147.9 million compared with $167.4 million in the prior year.
Gross profit margin was 24.6% compared with 25.3% in the prior year period, declining on continued higher commodity costs, increased promotional activity and overhead cost deleveraging. As I just noted, we have begun to see commodity costs such as eggs and butter begin to improve, and we expect to see year-over-year gross margin improvement in our fourth quarter. Segment contribution margin without the impairment charge was a loss of $13.9 million compared with adjusted loss of $14.2 million a year ago. In our Consumer Floral and Gift segment, revenues decreased 11.8% to $233 million compared with $264.2 million in the prior year period. Gross profit margin increased to 37.9% compared with 36.7% in the prior year period, benefiting from our strategic pricing initiatives and lower ocean freight costs.
Segment contribution margin was $26.1 million compared with $20.5 million in the prior year. In our BloomNet segment, revenues for the quarter decreased 3.8% to $37 million compared to $38.4 million in the prior year period. Gross profit margin of 42.5% improved 380 basis points as compared to 38.7% in the prior year, again, benefiting from our strategic pricing initiatives combined with lower ocean freight costs. Segment contribution margin was $11 million compared with $9.8 million in the prior year period. Now turning to our balance sheet. Our cash and investment position was $51.6 million at the end of the third quarter. Inventory was $191.9 million compared with inventory of $214.4 million at the end of last year’s third quarter. As a reminder, one of our key initiatives for the fiscal year is to significantly reduce inventory levels, and we are on track to accomplish that.
In terms of debt, we had $148.1 million in term debt and no borrowings under our revolving credit facility. Now regarding guidance of fiscal 2023. This morning, we updated our fiscal 2023 guidance based on our year-to-date performance. We now expect our fiscal 2023 revenues to decline approximately 8%. As a reminder, this includes the impact of one less week in fiscal ’23 as compared to fiscal ’22, which was a 53-week year for us. However, as a result of our cost optimization efforts and the margin improvement we’ve experienced since the second quarter, we have been able to mitigate the sales decline and are raising our fiscal 2023 adjusted EBITDA guidance. We now expect adjusted EBITDA to be in the range of $85 million to $90 million. We expect to generate more than $75 million in free cash flow in the current year representing an improvement of more than $135 million as compared to a year ago.
I’ll now turn the call back to Chris.
Chris McCann: Thanks, Bill. To recap our performance for this quarter, we were able to offset softer top line performance with improved margins and through our expense management efforts. Consumers remain cautious in the face of several macroeconomic pressures, including the ongoing inflationary pressures, rising interest rates and fears of a recession. Our goal is to ensure that we have options at key price points across our brands to maximize conversion and customer value no matter the occasion or budget. As a management team, we are focusing our efforts on the areas that are within our control and have mostly mitigated these top line challenges through gross margin improvement and our expense management efforts. Our margins are improving and are benefiting from lower inbound freight costs.
We expect margins to continue to improve as commodities costs, which have remained stubbornly high, revert to the mean over time. As we look beyond the current horizon, we remain very optimistic about our long-term prospects. We expect to emerge from the post-pandemic downturn as a stronger company and we continue to see tremendous opportunities to grow our business, both organically and through acquisitions. And now we’ll open the call for questions.
Q&A Session
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Operator: Today’s first question comes from Dan Kurnos with The Benchmark Company. Please go ahead.
Daniel Kurnos: Great, thanks. Good morning, Man, Chris, we’ve come a long way. I can’t say I foresaw the day, we’d be talking about generative AI on this call, but kudos to you for getting involved in a much faster fashion than the company probably would have been able to do years ago. On a more serious note, I know the history of this company, so I’m going to ask this question anyway because this is very topical right now. There’s been a general rightsizing of offerings this year. And even if we kind of all assume the consumer pressure will eventually be transitory, so the question I want to ask you is kind of two parts. One, how are you looking at the entire portfolio of your offerings as you try to gain share but stay mindful of efficiencies?
And two, on the tougher part of the question on promotional activity, you’ve been raising price, although I know that’s not a blanket statement, but AOV has come up. And you’re now seeing margin improvements, but you may have a unique opportunity to push bundled deals and drive increased stickiness in cross-brand pollination, which has always been the story here, but that would probably cost you a little bit in this environment. So if you could kind of address those 2 things, I’d appreciate it.
Chris McCann: Sure, Dan, thanks for the questions, and thanks for your recognition on our quick movements with the ChatGPT product. The team is having a lot of fun with that right now. But as we look at what’s happening in the marketplace, we think there’s an opportunity to actually lean in a little bit here. So when we look at what we’re bringing to the table for our customers and what we’re always cautious of introducing too much complexity, but at the same time, look to leverage our platform wherever we can to increase our product offerings in a smooth fashion. I think a great example of that is what we’ve done recently with the tuck-in acquisition of Things Remembered. Because it’s such an easy tuck-in onto the platform that we’ve already built in the personalization space, we’re able to do something like that and make it easy.
Now the challenge then comes, okay, how do we merchandise that in front of the customer and put that in front of the customer. So that’s constant improvements we’re making in search in the navigational flow on the customer cross-merchandising things. Tom, if there’s anything specific…
Tom Hartnett: Yes, just our efforts not on product personalization, but on customer personalization being more relevant. We recognize we have this huge portfolio of different products to meet all kinds of different budgets and occasions, but the most important thing is putting the most relevant products in front of our customers at the right time. So we’re very focused on that.
Chris McCann: Right. And then I look at the AOV, and I think the AOV is a combination of a couple of things here, Dan. The strategic pricing that we continually look at and optimize some of the reduction in some of the costs, the ocean freight, et cetera. But also just merchandise mix. And again, recognizing as Tom pointed out, our customer base is broad, and it covers many different ages and many different demographics of household income, et cetera. So it’s our objective to make sure we have a broad assortment at key price points, including entry-level price points. So again, I’ll come back and I’ll finish this comment on the ChatGPT. That’s giving customers an opportunity to do something like that that’s fun and creative for no cost, while we try that. Giving customers the ability to send a digital greeting at no cost. We want that engagement, and that’s what we’re seeing continue to develop with our customer base.
Daniel Kurnos: Yes. I mean I guess that maybe what I’m more trying to get at if I asked the question, and Tom sort of alluded to it. But I mean, having the strong customer file that you have that you’ve built over all these years, in this environment, telling people, “Hey, we’ll cover — I saw you just ordered this, we’ll cover all your other gifting options with birthdays coming up for the next three months at 10% off,” just incrementally creative ways to in a challenged consumer environment get either more subscription-like consumers and then cross pollinate, just if you could touch on any efforts you have in those areas, I think, would be helpful?
Chris McCann: Sure, and I’ll ask Tom to provide some color. But I think specifically, we start right off with our Passport customer base and our multi-brand or multi-category customer cohorts. So that’s where we’re really driving and getting the benefit and seeing the results from them. Today, over 20-plus percent of our revenue every day is coming Passport members, and that’s continuing to grow. Tom, would you please.
Tom Hartnett: Yes. I mean, you touched on it, Dan. Subscriptions is a focus of ours and continue to move forward and still working on providing, which we think is a great opportunity cross-brand subscriptions, so a customer can really mix that product assortment up. I think we’re very focused on continuing to engage with our most valuable customers. We’re continuing to augment the analytics and frankly, machine learning around how we look at long-term value of customers and those that we think we can drive more value out of.
Chris McCann: Yes. When you’re talking about subscription-like capabilities, one of the best — we’ve talked about this in the past, one of the best-performing marketing programs we have is what you alluded to, Dan, the reminder capabilities, the reminder programs. And one of our efforts now also is seeing large numbers of customers proactively enter other dates besides what they’re buying for today that we would always remind you of next year. But now they’re entering into our database, other dates for us to remind them of. So again, showing us another level of engagement if they’re proactively doing that, I mean this is brand new for us that should give us a really good conversion on those reminders.
Daniel Kurnos: Got it. That’s super helpful color. Good to see the margin improvement as well, and I’ll let everybody else ask questions about that. So thanks for taking my questions.
Chris McCann: Thanks, Dan.
Operator: Our next question today comes from Anthony Lebiedzinski with Sidoti & Company. Please go ahead.
Anthony Lebiedzinski: Hi, guys. Good morning. And thank you for taking the questions. Again, also nice to see the margin improvement as well. So as far as Passport Membership, can you comment a little bit — I know you guys don’t give out specific numbers on a quarterly basis. But just overall, just curious about the trend lines, what you’ve seen as far as new members signing up or renewals? And could you just give us a general sense as to what you’re seeing within the Passport program that would be great?
Tom Hartnett: Good morning, Anthony, it’s Tom. We’re seeing consistent revenue, consisting customers with our Passports. So about 20% of our revenue today is with our Passport customers. And we’re seeing those customers hold up much better than our overall customer trends, both our Passport customers and our multi-brand customers.
Anthony Lebiedzinski: Got it, Tom. And then as far as the strategic pricing initiatives, just wondering which areas of the business have you seen the most success with? Just curious about that.
Chris McCann: Yes. For the most part, I think what we’ve seen is we’ve seen the most success really on the food side of things, and again, on higher price point items. As we’ve mentioned in the past, getting pricing increases on some of the lower price point items like our personalization mall is more difficult, but whether it be floral or food side, when you move up over $7,500, that’s where you’re able to get a couple of dollars a more price more strategically. And again, those are going to be the demographics of your cohorts buying there are going to be those less affected by the inflationary prices. So those household income customers that are driving that mix.
William Shea: Yes. You saw the Consumer Floral and Gifts and BloomNet segments increased margins during the quarter and part of that was the strategic pricing that we had.
Anthony Lebiedzinski: Got it. Yes. And then in terms of your balance sheet, you guys have some debt that’s coming up. I think I believe the term loan is maturing next May with everything going on within the banking world? Just wondering about your confidence level about your ability to refinance that?
William Shea: Yes. We’re going through — we’ve been in discussions with our syndicate group and with JPMorgan, who leads syndicate Group, and we’re in the process of working through that right now.
Anthony Lebiedzinski: Okay terrific. Thank you very much and best of luck. I’ll pass it on.
Operator: And our next question today comes from Michael Kupinski with Noble Capital Markets. Please go ahead.
Michael Kupinski: Thank you. I offer my congratulations on the margins as well. I have a couple of questions here. How much of the improvement in gross margins was pricing versus freight cost?
William Shea: Yes. I think, Michael, probably about half-or-so is pricing. We’re able to move some pricing on BloomNet on some of the wholesale products that we had and on floral, we made some adjustments. But we have — we call it strategic because it is somewhat surgical in what we’re doing there. But I would say about half of that from that. And then from ocean, we are starting to get the benefit of much lower ocean pricing, although that has not fully flown through our P&L yet. We’re going to get much more benefit in fiscal ’24 on ocean because we’re still selling through inventory that was bought with higher ocean price. So we’re getting some benefit from ocean, but not the full benefit yet.
Chris McCann: But just some clarity there, Bill. We are expecting to improve gross margin in Q4 as well.
William Shea: Without question. Q4 and going forward.
Michael Kupinski: Got you. And then what is the revenue impact from the extra week?
William Shea: Yes, it probably impacts the year about a little more than 1% and for the quarter, probably around 4%-or-so. It’s a $20 million, $25 million impact.
Michael Kupinski: Got you. So the guidance for Q4, which is implied, given your 8% decline for the full year, you would actually — you’re not looking for an acceleration in the rate of decline. You’re just kind of looking for a similar rate of decline in revenues to the Q3?
William Shea: That’s correct. If you go through the math of getting to that 8% guidance or around 8% guidance. If you back out the extra week, there’s a little bit of a benefit for Q3 for Easter, which obviously takes away from Q4. But yes, the trend lines would be very similar.
Michael Kupinski: Got you. And then can you talk a little bit about the commodity price outlook? Commodity cost maybe the prospect of moderation, what would be more relevant to you and impactful in terms of optimizing your margins? What type of commodities should we look for and monitor?
William Shea: Yes, there are certain — our Food Group are impacted by a lot of different commodities. What we’ve indicated in the release was that we have started to see a break in liquid eggs or eggs and butter. Also fuel has come off its high. We didn’t get the benefit of fuel in Q3, we will start getting the benefit of fuel being lower. If you remember, a year ago at this point in time, fuel was going up. Now it is at a lower level. So fuel will be lower, eggs and butter will be lower. Things like coco and sugar, which are big commodities that we use are remaining at historical highs. And even with respect to eggs and butter, they’re certainly down off their highs, but they’re not back to historical norms yet.
Michael Kupinski: Got you. That’s all I had. Thank you.
Operator: Today’s next question comes from Linda Bolton Weiser with D.A. Davidson. Please go ahead.
Linda Weiser: Yes. So I was just wondering, you had mentioned in your comments a little bit of higher promotional activity in the food business. That sounded like a little bit of pricing competition from competitors or something. Can you elaborate on what that was that was going on exactly? Thank you.
William Shea: Yes, Linda, we’re — we’ve discussed in even previous calls, probably really more related to a movement of inventory. And with the soft consumer while the large majority of our inventory is nonperishable, we do have certain commitments that we made on perishable products that we had to move through. So we were more promotional on that to move through that inventory to obviously avoid taking inventory write-offs. It is a tough consumer environment. So we’re as Tom was alluding to, we have price points at all levels for all consumers and at various times, we do have to be a little more promotional. But really, the larger promotional activity I was referring to really relates to the movement of inventory.
Linda Weiser: Okay. And then you mentioned — I think you mentioned lower advertising costs year-over-year. That’s kind of an interesting comment. Is that regarding like digital advertising or can you give more color there?
Tom Hartnett: Linda, it’s Tom. It’s our overall advertising. I think we’re being very focused on being more efficient with our advertising dollar, leveraging our existing consumers and making sure we’re focused on acquiring the customers that we think are going to have the longest life — best lifetime value for us.
William Shea: Linda, this is Bill. And just getting back on the inventory. I just wanted to emphasize that this year, one of our big strategic initiatives was to drive down our inventory. A year ago, we were buying inventory heavy because of a lot of the supply chain. Supply chain has improved. If you look at the end of the third quarter, our inventory was $191 million versus $215 million a year ago at this point in time, so down around $25 million-or-so, and we expect that to accelerate as we move through to Q4 because this time last year, we were building inventory because of the supply chain challenges, and we’re not. So we’re going to be in a much better inventory position at the end — through this quarter and at the end of the fiscal year and starting fiscal ’24 than we were a year ago.
Linda Weiser: Okay. And then finally, I think you sort of gave a differentiation between Things Remembered in P Mall, how they’re kind of positioned differently. But I’m wondering, are there still items that they each sell that somehow you can leverage procurement or something because you’re buying similar items and it’s going to give you a higher volume? Or is there anything like that, that you can leverage by actually having both businesses under one roof?
Tom Hartnett: Yes. Linda, it’s Tom again. Definitely. I mean just to start out, we do look at the product assortment as complementary. The average of Things Remembered AOV is more like $20 to $25 higher than personalization more product. However, we are already seeing — and just as a matter of practicality as we acquired the brand, we were left in a pretty shallow inventory position for Things Remembered, and we’ve been offering up a lot of the appropriate products from the personalization well brand. And that has — we’ve seen some good early successes there. And on the flip side, the products that we do have in stock, we are merchandising some of those on the Personalization Mall brand. And as we’re bringing things together, all of product assortment is being brought live in the enterprise portfolio. So we’re selling it across the appropriate brands in our enterprise.
Chris McCann: Yes. So while there’s a cost merchandising capability between those two brands, as Tom says, across the platform. Clearly, we see the opportunity for Things Remembered to play in a little bit of a higher category than Personalization Mall, and it just leverages the operating platform that we’ve built.
Linda Weiser: Okay. Thank you. And then just one final thing. Just can you clarify, I know that P Mall had shown up on the creditors list for Bed Bath & Beyond and you indicated that it might be an erroneous representation or something. Is there any way you explain because it was an $11 million amount, it was quite a bit on the list? Can you explain like what that was exactly?
William Shea: Yes. We’re not sure where the $11 million came from. We did do business with Bed Bath & Beyond through P Mall. They were the prior owners of P Mall. We had about a $2 million exposure back in the second quarter, we reserved for that fully back in the second quarter and we stopped doing business with Bed Bath & Beyond after that. So we have no exposure at all with the Bed Bath & Beyond.
Linda Weiser: Okay, great. Thank you very much.
Operator: And our next question is a follow-up from Michael Kupinski in Noble Capital Markets. Please go ahead.
Michael Kupinski: Thank you. You provided guidance in terms of free cash flow. I was just wondering if you can just talk a little bit about capital allocation at this point.
Chris McCann: No, I think we continue to really focus on the opportunities to grow our business, Michael. I think what you’ve been seeing us is making the investments in our business that really put us in the position we’re in today, which I think is an extremely strong position to make sure that we excel now as the consumers to get into a better position themselves. So we look at investing in the business. Obviously, if we look at M&A activity to return value to shareholders, whether that be a more transformative M&A opportunity like P Mall or tuck-in like Things Remembered as an example there. So we’re always constantly looking at that spectrum. And then of course, we do have a stock buyback program that’s in place on an annual basis to make sure we’re managing share count there. And in addition to that, we continue to look at what else is appropriate for shareholder return. And right now, we think the best place is the growth of the business.
Michael Kupinski: Got you. And can you just talk a little bit about the M&A environment? Is there — do you think are there things out there that are looking attractive?
Chris McCann: We’re always staying active. So there’s always a list of companies on our discussion list, our target list that seem attractive from a strategic point of view. And I guess you got to figure — we’ll have to see as we get into it, whether or not it’s attractive from a valuation point of view.
Michael Kupinski: Got you. Okay, thank you.
Operator: Ladies and gentlemen, this concludes our question-and-answer session. I’d like to turn the conference back over to the management team for your final remarks.
Chris McCann: Thank you, Michael, and thank you all for joining us this morning. We encourage you to all take care of your moms and all the moms in your life. They’re very well deserving of it. And I also encourage you to take Dan’s point from the top, go try our Mom Verse product. It’s a lot of fun. And send some moms in your life a little song or a poem or limerick of some sort and have some fun with the product. It’s a mom verse by 1-800-Flowers. Thank you.
Operator: Thank you. This concludes today’s conference call. We thank you all for attending today’s presentation. You may now disconnect your lines, and have a wonderful day.