5 Name Changes That Did Nothing To Help These Companies

1. Netflix, Inc. (NASDAQ:NFLX)

In the beginning of our list of 5 name changes that did nothing to help these companies, we have Netflix, Inc. (NASDAQ:NFLX), the world’s largest online video streaming company, which made a big snafu when it separated its original DVD delivery business from its faster growing online video delivery services. It renamed its DVD delivery business as Qwikster and simultaneously raised the prices of its services. This resulted in a huge consumer backlash, as the name Qwikster was associated with the large increase in price and raised consumer inconvenience, as it forced subscribers to create two separate accounts with different ratings and preferences. After one month, Netflix, Inc. (NASDAQ:NFLX)’s top management reversed its disastrous decision and went back to the status quo. During this time period, the stock saw a big decline and the brand also took a hit. The company, which has been a multi-bagger over the past 5 years made a smart choice by quickly taking damage control measures after receiving unfavorable reviews.

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